WOMEN'S DAY REGULATIONS #LET'SWEARRESPECT

"SHARE YOUR MESSAGE OF RESPECT AND GET A COUPON DISCOUNT"

1. Promoter
Icon retail Srl, with registered office in Via Cerva 22 | 20122 Milan (MI), Tax Code and VAT number 01387510116

2. Recipients
The initiative is open to all loyal Amelie customers and adults who wish to participate in the initiative and join the loyalty program for free.   

3. Objective of the initiative

From March 6 to 9, 2025, Amelie is launching the #ENDOSSIAMOILRISPETTO initiative, to celebrate women on March 8, International Women's Day.

Amelie wants to share Respect as a lifestyle with her community: an attitude to wear and live every day, a commitment to oneself and others. 

By participating, customers can share a thought or reflection on respect, contributing to a collective dialogue on Amelie's core values. Those who participate will receive a 20% discount on clothing, to be used in the boutique. The discount is an incentive to promote active participation in a project that empowers women, based on sharing and spreading a message of respect within the Amelie community.

4. Participation methods and duration

How to participate:
1️ . In Amelie stores , from March 6th to 9th , cards dedicated to Women's Day will be distributed.
2. Customers entering Amelie Boutiques will be invited to write a message of inspiration, support , or a personal story on the theme of respect. ( What's your message of respect? Can you share your thoughts or a personal experience?)
3️ . The message will be photographed and shared on Instagram in one of the following ways:

Photographed and shared directly by the Customer on her Instagram profile:
✅ Using #LET'SWEARRESPECT
✅ By inserting @amelie_milano (remember to follow the @amelie_milano Instagram page)

Or, if the customer doesn't have Instagram, the store staff will post it on the store's Instagram page. 

A message that travels beyond social media:
After writing and sharing the message, the customer can pin it to an item of clothing in the boutique, leaving a tangible sign of inspiration for whoever chooses it. This way, the message becomes a message of encouragement for other women.

Participants will receive a 20% discount . To receive the discount, you must be a loyal customer. Those who aren't already can join the loyalty program for free in-store by leaving their contact information.

5. How to receive and use the discount

Loyal members will receive an immediate 20% discount at checkout or a 20% discount voucher to be used by March 16, 2025, valid on clothing from the new collection (accessories excluded). The 20% discount voucher can be used in Amelie Boutiques and Outlets. The discount voucher cannot be used on amelie.it. cannot be combined with other ongoing promotions And It is not convertible into cash .

6. General clauses

• Amelie reserves the right to verify compliance with the conditions of participation and exclude content offensive, inappropriate, or violates community guidelines. In these cases, the discount coupon will not be issued. 
• The initiative is valid only in Amelie Boutiques and Outlets (it is not valid on amelie.it).
• The initiative will be promoted in Amelie Boutiques, on Instagram, on the homepage of the amelie.it website, and will be communicated to all loyal customers via newsletter and WhatsApp.
• Participation in the promotion is reserved for loyal customers and those who join the loyalty program by providing their contact details (email and mobile number) with relative authorization to process the data for promotional and marketing purposes. 
• Participation in the promotion implies full acceptance of these rules.

7. Processing of personal data
The personal data provided by participants will be processed in compliance with Regulation (EU) 2016/679 (GDPR). The complete information on data processing is available at www.ameliemilano.it/privacy .